Counterintuitive Facts (42): You Live in a Map Without Truth
PremiumSimulacra: When symbols killed reality, we're all consuming shadows of shadows
I. You go to the supermarket to buy strawberry milk. You take a sip: "Wow, this is strawberry flavor." Then you go to a farmers market and buy a real strawberry. You bite into it: "Huh, why doesn't this strawberry taste as strawberry like as that milk?" You think the real strawberry is a bit sour, a bit bland, not as tasty as that bottle full of artificial flavoring. Congratulations, you've entered the world of Simulacra.
II. In this world, copies are more real than originals, better at satisfying your desires. French philosopher Jean Baudrillard pointed out in "Simulacra and Simulation": We no longer consume the use value of objects. We consume symbols. And symbols have detached from the reality they originally pointed to, becoming a self circulating system.
III. Baudrillard described fou
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