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Shareable Result Pattern
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Shareable Result Pattern: Use Users' Vanity
"Users do not share your product. They share the 'ideal self' your product polishes."
What you will get in this chapter
- A structure template for shareable results
- Result card SOP
- Key metrics and optimization directions
One-sentence definition
Shareable result = personalization + emotional value + social currency.
Users share not the feature, but "I look impressive".
Minimum viable shareable result (MVS)
| Step | You need | Acceptance result |
|---|---|---|
| Input | One user data source | Generate personalized results |
| Output | One share card | Branded with entry point |
| Distribution | One-click share button | Share rate >= 5% |
Qualified signal: users screenshot or forward without being asked.
Result card SOP (standard process)
- Extract tags: identity / style / ranking
- Generate copy: one line of "praise or roast"
- Visual packaging: big font + high contrast
- Brand exposure: logo + entry link
Result card structure template
[Identity tag] + [Ranking/percentile] + [One-line comment] + [Brand entry]Example:
- Identity: Full-stack architect
- Ranking: Top 1%
- Comment: "Your code is poetry, but your variable names are too long."
- Brand: CodePsycho.ai
Core metrics (must track)
Definition (default):
- Time window: unless stated otherwise, use the last 7 days rolling.
- Data source: use one trusted source (GA4/GSC/platform console/logs) and keep it consistent.
- Scope: only the current product/channel, exclude self-tests and bots.
| Metric | Meaning | Pass line |
|---|---|---|
| Share Rate | Sharers / total users | >= 5% |
| Save Rate | Saves / bookmarks | >= 3% |
| Click-to-Visit | Clicks / shares | >= 20% |
| Result Time | Time to generate result | <= 5 seconds |
Acceptance checklist
Result card includes identity/ranking/comment/brand entry
One-click sharing works and is trackable
Result generation time <= 5 seconds
Common mistakes
- Results too ordinary -> nothing to show off
- No brand exposure -> sharing is wasted
- Card too complex -> unreadable as thumbnail
Summary
Key takeaways
1. The core is social currency, not the feature.
2. A result card needs identity, ranking, comment, brand entry.
3. Share rate and click rate matter most.
Next chapter: Low-Friction Conversion Design - keep shared traffic from leaking.