AI Practice Knowledge BaseAI Self-Growth System
Hot Topic Transformer
PremiumRide hot topics and convert other people's traffic into yours
Hot Topic Transformer: Industrialized Trend Riding
"When the tide comes, do not build the sea - learn to surf."
What you will get in this chapter
- A minimum viable hot-topic system (MVS)
- Hot topic scoring and timeliness strategy
- SOP from hot topic to long-term asset
One-sentence definition
Hot topic conversion = capture signal fast -> generate viewpoint -> become long-term asset.
The core is not "sharing news", but adding your own value delta.
Minimum viable hot-topic system (MVS)
| Step | You need | Acceptance result |
|---|---|---|
| Listening | 1-2 signal sources | Catch hot topics within 24 hours |
| Generation | 1 viewpoint template | Content within 1 hour |
| Distribution | Social + on-site landing page | Publish in sync |
| Review | Metric logging | Decide whether to expand |
Qualified signal: publish within <= 4 hours of the topic appearing.
Hot topic scoring model (decide to do or not)
Scoring dimensions
- Velocity: growth speed of heat
- Coverage: how many platforms discuss it
- Novelty: new term/new event
- Fit: relevance to your product
Scoring formula (0-100)
HotScore = 30*Velocity + 25*Coverage + 25*Fit + 20*NoveltyDecision rules
- >= 75: must do (P0)
- 60-74: good to do (P1)
- < 60: log only
Hot topic SOP (standard process)
- Capture: catch a topic from listening
- Evaluate: compute HotScore, only do if above line
- Position: choose angle (counterintuitive / comparison / alternative)
- Produce: generate 3 content assets
- Distribute: social + onsite + email
- Review: check metrics within 24 hours
Output template: the three-piece set
- Short take (social): 60-120 words of opinion
- Landing page (onsite): explain + solution + CTA
- Searchable asset (SEO): keyword page or FAQ
Principle: short take spreads, landing converts, SEO sustains.
Core metrics (must track)
Definition (default):
- Time window: unless stated otherwise, use the last 7 days rolling.
- Data source: use one trusted source (GA4/GSC/platform console/logs) and keep it consistent.
- Scope: only the current product/channel, exclude self-tests and bots.
| Metric | Meaning | Pass line |
|---|---|---|
| Time-to-Publish | Topic appearance to publish | <= 4 hours |
| Social CTR | Clicks / impressions | >= 1% |
| Landing conversion | Signup/trial | >= 2% |
| Search visibility | Impressions within 24-72h | Must appear |
Acceptance checklist
Hot topic sources and scoring model are ready
Fixed templates for "short take + landing + SEO"
Can publish within 4 hours
Common mistakes
- Forward news without your angle -> no value
- Act too slow -> window is gone
- Only social, no landing -> traffic wasted
- Trend unrelated to product -> treated as spam
Summary
Key takeaways
1. Hot topics are not "reposts", but "reproduction".
2. Use HotScore to decide, avoid waste.
3. The three-piece set: short take, landing, searchable asset.
Next chapter: Auto-Reply Interceptor - appear the moment users ask.