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Content Format Arbitrage
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Content Format Arbitrage: Maximize Output per Unit
"The same information is text in a newsletter, short video on TikTok, and a long infographic on Pinterest. That is arbitrage."
What you will get in this chapter
- A minimum viable format arbitrage system (MVS)
- Format conversion SOP
- Output efficiency and conversion metrics
One-sentence definition
Format arbitrage = one core idea, multiple distribution formats.
You are not producing more content; you are reusing the same value.
Minimum viable format arbitrage system (MVS)
| Step | You need | Acceptance result |
|---|---|---|
| Core content | 1 high-quality article | Extract 5-10 key points |
| Templates | 2-3 format templates | Reusable rendering |
| Output | Images + thread + short video | Done within 24 hours |
| Distribution | At least 2 platforms | Measurable clicks/saves |
Qualified signal: each article yields >= 3 formats consistently.
Format conversion SOP (standard process)
- Pick core content: choose high CTR/save-rate articles
- Extract points: 5-10 key insights
- Map formats: assign points to platform templates
- Generate assets: images, thread, short video
- Schedule distribution: stagger release
- Review and optimize: check save and click rates
Format selection matrix
| Content type | Best format | Platforms |
|---|---|---|
| Tool lists | Infographic | Pinterest / RED |
| Tutorials | Thread / carousel | X / LinkedIn |
| Opinion / controversy | Short video | TikTok / Reels |
| Case review | Long image + blog | Pinterest / SEO |
Core metrics (must track)
Definition (default):
- Time window: unless stated otherwise, use the last 7 days rolling.
- Data source: use one trusted source (GA4/GSC/platform console/logs) and keep it consistent.
- Scope: only the current product/channel, exclude self-tests and bots.
| Metric | Meaning | Pass line |
|---|---|---|
| Yield | Formats per article | >= 3 |
| Time Cost | Time per asset | <= 30 minutes |
| Save rate | Saves / views | >= 3% |
| Click rate | Clicks / impressions | >= 1% |
| Reuse rate | Reusable template share | >= 70% |
Acceptance checklist
Have 2-3 reusable format templates
Each article yields at least 3 formats
Distribution channels and schedule are defined
Common mistakes
- Wrong format for the content -> tutorials turned into short videos
- No templates -> manual work every time, no scale
- Post without review -> you never learn which format works
Summary
Key takeaways
1. Format arbitrage is not more production, but more reuse.
2. MVS triple: image, thread, short video.
3. Use metrics to find which format is most valuable.
Social leverage section summary
You now have proactive weapons:
- Social listening: radar for pain points
- Hot topic conversion: turn signals into assets
- Interception replies: acquire users via high-intent questions
- Format arbitrage: amplify content value across platforms
The Social Leverage section ends here. Next is the Viral Growth section.